Step 4
The Optimized Network
Portfolio thinking saved Heartland $420K in year one.
$405K
saved per year
Kept Summit Supply Co.
9% less deadhead
Portfolio view
Deadhead Rate
24%15%
9 points lower
Empty Mile Cost
$1080K$675K
$405K saved
Network Score
6487
+23 points
The Portfolio Effect
What changed when they stopped viewing customers in isolation
| Customer | Alone | In Portfolio | Change |
|---|---|---|---|
Midwest Manufacturing Des Moines → Chicago | -$136K | +$68K | +$204K |
Summit Supply Co. Chicago → Des Moines | +$54K | +$54K | Same |
| Combined | -$82K | $122K | +$258K |
Key insight: Summit's revenue didn't change — but it unlocked $204K in value from Midwest Manufacturing by eliminating their deadhead.
The Optimized Network
Des Moines-Chicago circuit highlighted
Loading map...
Midwest + Summit circuit
Other lanes
"This is portfolio thinking. The sum is bigger than the parts."
Your TMS shows lane-by-lane profitability. CarryNet shows network profitability — how customers interact, where circuits complete, and which "unprofitable" lanes actually unlock value elsewhere.
This was Heartland's story.
What customers in your network are completing each other's circuits? Which "bad" customer is actually your best customer's backhaul?
Want to explore more? See the full dashboard with demo data:
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